Marketing

Our franchise owners are our top priority. We understand feeling secure in your business means being prepared, so we make sure to give you all the information, tools, and resources you need. Not only will you have a dedicated Sure Start Consultant who will guide you through the opening of your Mr. Rooter plumbing franchise, once you are set up you will have a dedicated Franchise Business Coach.

We stay on top of trends in the industry and in marketing via ongoing marketing research, social and digital media strategies and search engine optimization to increase exposure and gain valuable customer leads for your franchise.  We’ll help you make sure everyone in your community knows who to contact when they plumbing services with support including:

  • Marketing plan development 
  • National digital marketing
  • Direct marketing & mailers
  • Neighblorly email program
  • Promotions
  • Local website and listing management 
  • Search engine optimization 
  • Lead generation 
  • 360° Customer relationship management 
  • Existing database of higher-income customers via the Neighborly® family of brands
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Training

We realize you have a business to run, and our comprehensive initial and ongoing training programs help you feel confident and comfortable as you begin your franchise ownership journey.  We set ourselves apart by offering continuous support and training in many areas, including: 

Onboarding and Training

  • Extensive Sure Start onboarding process including 6 – 8 weeks of systems and business training 
  • A mix of self-paced and collaborative online learning 
  • One week of classroom-style business training building on Sure Start 
  • Individually tailored strategic budgeting, marketing, and operational planning

Ongoing Learning Opportunities

  • Numerous annual training opportunities 
  • System-wide and regional meetings 
  • All-day training events, weekly webinars, and more 
  • Shadow successful owners and learn from their systems and procedures

Operations & Technology

  • We designate a Sure Start Consultant who will support you for the first year of business.
  • We then assign you a Franchise Business Coach who will support your needs in year two and beyond.
  • We provide access to software, an all-in-one tool to manage operations, including frontline service and support, customer satisfaction, recruiting and retention, marketing and sales, and financial awareness of your unique overhead needs.

Preferred Vendor Discounts and Rebates

At Mr. Rooter, as part of Neighborly, we are excited to offer franchise owners the opportunity for membership in our preferred vendor discount and rebate program via ProTradeNet. 

With the power of this partner and program, we are able to offer equipment, supplies, products, and insurance to our franchise owners at discounted prices not available to independent business owners. In addition, we offer a rebate program, which results in millions of dollars in annual rebates across the Neighborly family of brands.

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A Part of the Neighborly® Family of Service Brands

Not only will you enjoy the extensive support and services provided by Mr. Rooter with your franchise, but you will also become part of Neighborly, the world's largest and fastest-growing family of home service brands with 29 home service brands and more than 4,800 franchises in nine countries.

As a part of Neighborly, Mr. Rooter franchise owners may gain exposure and leads via customers of other Neighborly brand franchises in their community. We also offer cross-marketing promotions and campaigns to generate business for our Neighborly family of home service brands. This is just one more way Mr. Rooter supports you.

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